I see all the time, either on Facebook groups, online forums and social media posts, people discussing their business listings in Google. I see many that give bad advice, some good advice and some that are completely wrong and likely get your business listing suspended.
Local search is not always about which business is more local. Here is a quote from Google:
Below is a list of SEO and related contributed modules I currently use on every project:
https://www.drupal.org/project/pathauto
https://www.drupal.org/project/metatag
https://www.drupal.org/project/schema_metatag
https://www.drupal.org/project/amp
https://www.drupal.org/project/google_analytics
https://www.drupal.org/project/google_tag
https://www.drupal.org/project/googlemap_block
https://www.drupal.org/project/simple_sitemap
https://www.drupal.org/project/simple_sitemap_views
