What is next for SEO?
After surviving the Google Penguin update, do you know what should now be the focus of your SEO campaign? Before this question can be answered, it is important to know what the meaning of the Penguin update was. In a nutshell, the Penguin update addressed anything to do with web spam. The recent Penguin update caused many SEO experts to sit up straight and begin to fear the worst as the most recent Penguin update actually changed the algorithm rather than refreshing it.